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Why Cash Flow is Your Business's Lifeline (And How to Master It)
Take Control of Your Cash Flow Today
Remember: profit is vanity, cash flow is sanity, and cash is king. Don't let your business become part of that 82% statistic.
Sarah Skelton
Dec 8, 20253 min read


Startups - 10 points to consider
Starting up your own business can be daunting and exhilarating all at the same time. You become an expectant parent of your new baby - your 'startup'. So getting things right from the go is essential. Here are Optima Strive's 10 points to consider when your are formulating your business structure. Business Plan : Goals and Objectives : Clearly define your short-term and long-term goals, including revenue targets, market share, and expansion plans. Market Analysis : Conduct
Sarah Skelton
Dec 1, 20254 min read


Mentor - friend or foe?
A good mentor will provide guidance, advice, feedback and feedback. Beyond that, as you grow the relationship, they will become one of your
Sarah Skelton
Nov 24, 20253 min read


To Network or not to network, that is the question!
To network or not to network, that is the question.
Sarah Skelton
Nov 21, 20253 min read
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